Built by a Publisher, for Publishers.
Most KDP publishers guess at what to write next. They spend hours doing manual research across Amazon, Google Trends, and competitor listings — or they pay someone on Fiverr — and still aren't sure if they're making the right call. The research process is fragmented, inconsistent, and time-consuming. And without a structured system, it's easy to miss the signals that separate a book that sells from one that doesn't.
Steve, founder of Old Hammer Press, spent two years developing a structured four-pass research system for his own nonfiction publishing business. The goal was simple: stop guessing and start making decisions based on real market intelligence. After using that system to successfully research and launch books in the competitive fatherhood niche, he built Old Hammer Research to make the same methodology available to other serious nonfiction publishers.
Old Hammer Research isn't a startup trying to disrupt publishing. It's a practitioner's tool built from the inside out — by someone who still uses it, in active publishing operations, every week.
Not another keyword tool
Built by someone who actually publishes KDP nonfiction books
Not a software company guessing at what publishers need. Every feature and workflow was shaped by real experience researching and launching books in competitive nonfiction niches.
Powered by real-time web research, not just keyword data
Old Hammer Research reads the live competitive landscape — current bestsellers, reader reviews, gaps in the market — rather than recycling static keyword databases that are months out of date.
Produces a complete publishing strategy, not just a keyword list
You get positioning, a chapter outline, Amazon copy, BISAC categories, and a launch plan — not a spreadsheet of search terms and a shrug. A publishing strategy you can act on immediately.
The depth of the final production package was far more than I expected from a standard research tool. It felt like a complete publishing strategy rather than just a keyword list.
The structured workflow and positioning are very strong. The tool does a great job guiding users from niche selection to a complete publishing strategy.
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